Fire TV vs Android TV (and Google TV): Key Differences
Fire TV vs Android TV and Google TV: how app stores, interface, voice assistants, casting, updates and hardware choice differ, in a neutral comparison.
Set up an Amazon Fire TV or Fire TV Stick for streaming: placement, network, updates, installing apps from the Appstore, and the settings worth changing first.
Amazon’s Fire TV devices are among the most popular ways to add streaming to a television, partly because setup is quick. Plug the stick in, follow the on-screen prompts and you can be watching within minutes. A few extra steps during and after setup, though, make a real difference to reliability and picture quality. This guide covers both.
It applies to Fire TV Stick models, Fire TV Cube and Fire TV-powered televisions; menu names are similar across them, though a few options vary by model and software version.
Plug the stick into an HDMI port, using the short HDMI extender if one was included. The extender moves the stick away from the back of the TV, which can improve Wi-Fi reception and stops the stick blocking neighbouring ports.
Power the stick with Amazon’s adapter plugged into a wall socket. TV USB ports often supply too little power, which can cause warnings, slowdowns or restarts.
Turn on the TV, select the right HDMI input and follow the prompts to pair the remote, choose a language and join your network. Pick the 5 GHz network if your router broadcasts one and the TV is reasonably close to it.
Sign in with your Amazon account when asked. If you want to keep your account separate from the device’s purchases, you can set a parental control PIN later to limit purchases.
Before installing anything else, go to Settings › My Fire TV › About › Check for Updates and install whatever is offered. The device may restart. Updated software fixes bugs and is required by some apps.
Use Find (the magnifying glass) on the home screen to search the Amazon Appstore for the streaming apps you use, then select Get or Download. Appstore apps update automatically and are checked by Amazon.
If you are an IPTVNomad customer, our Fire TV setup guide lists the steps for adding your login details to a player app.
Fire TV can install apps from other sources through a downloader app, but this requires turning on Install unknown apps for that downloader under Settings › My Fire TV › Developer options. If Developer options is missing, open Settings › My Fire TV › About and select your device name seven times to reveal it.
Only install software from a developer’s official website, and turn the setting off again afterwards. Read how to download streaming apps safely first — sideloaded apps do not receive the same checks as store apps.
Under Settings › Display & Sounds:
Under Settings › Preferences › Privacy Settings, you can turn off device usage data collection and interest-based ads if you prefer. These do not affect streaming.
Featured content on the home screen can autoplay trailers with sound. Look under Settings › Preferences › Featured Content to turn off video and audio autoplay.
Fire TV Sticks have limited storage, and running out causes apps to crash or refuse to update. Uninstall apps you do not use and clear caches periodically under Settings › Applications › Manage Installed Applications. Our guide to freeing up storage on a streaming device explains what is safe to delete.
| Symptom | Likely cause | What to try |
|---|---|---|
| Buffering on every app | Weak Wi-Fi | Move the stick with the extender, switch band, or use Ethernet |
| “Insufficient power” warning | USB port power | Use the original adapter in a wall socket |
| Remote unresponsive | Pairing lost | Hold the Home button for about ten seconds to re-pair |
| App crashes | Low storage or old version | Clear cache, update the app, free storage |
For broader diagnosis, figuring out whether a problem is the device, network or provider saves a lot of trial and error.
Fire TV is a good fit if you want a low-cost device with a large app catalogue and you are comfortable with Amazon content being promoted on the home screen. If you are still deciding, our comparison of Fire TV and Android TV sets out the differences.
Plug the stick in with the extender and the proper power adapter, update before installing apps, stick to the Appstore where you can, and change a handful of display, audio and privacy settings. Those few extra minutes prevent most of the issues Fire TV owners run into later.